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Dr. Millard Scott Masteller, owner of Masteller Special Materials Consulting LLC in Palm Coast, Florida, USA, was honored with the Frank W. Reinhart Award by ASTM International’s magnetic properties committee ( A06 ). An ASTM International member since 1984, Masteller was recognized for a life dedicated to the understanding of magnetism and magnetic materials, and for the singular accomplishment…, Media Inquiries:, Dan Bergels, tel +1.610.832.9602; dbergels@astm.org Release #10905
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Steve Sprague Honored with Top Annual Award from ASTM International Committee on Magnetic PropertiesASTM International’s committee on magnetic properties ( A06 ) presented its top annual award – the Award of Merit – to Steve Sprague, general manager, Proto Lam, LLC, in Santa Fe Springs, California, USA. The prestigious award, which includes the accompanying title of fellow, is ASTM’s highest recognition for individual contributions to developing standards. The committee honored Sprague for…, Media Inquiries:, Dan Bergels, tel+1.610.832.9602; dbergels@astm.org, , Release #10808
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A new ASTM International standard will help companies determine the sensory characteristics of products using small groups of people. These small group sensory tests are sometimes called “team tastings,” “benchings,” “informal tastings” or “technical tastings.” ASTM’s committee on sensory evaluation ( E18 ) developed the guide, which will soon be published as E3093. The new standard covers…, Media Inquiries:, Dan Bergels, tel +1.610.832.9602; dbergels@astm.org, Committee Contact:, Scott Orthey, tel +1.610.832.9730; sorthey@astm.org Release #10772
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Harry T. Lawless, professor emeritus (retired) at Cornell University, Ithaca, New York, USA, was honored with the David R. Peryam Award from the ASTM International committee on sensory evaluation ( E18 ). Lawless was recognized for his outstanding contributions to the field of basic and applied science. Lawless, an ASTM International member since 2008, served as a professor at Cornell…, Media Inquiries:, Dan Bergels, tel +1.610.832.9602; dbergels@astm.org Release #10656
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Joel L. Sidel, senior consultant with QRS-Tragon, Redwood Shores, California, USA, was honored with the David R. Peryam Award from ASTM International committee on sensory evaluation ( E18 ). Sidel, who joined ASTM International in 1967, was honored by the committee for outstanding contributions to the field of basic and applied sensory science. He holds a bachelor’s degree in psychology from…, Media Inquiries:, Dan Bergels, tel +1.610.832.9602; dbergels@astm.org Release #10429
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After two successful pilots, ASTM International, a global standards organization, is expanding its Emerging Professionals program . The program will provide free airfare and lodging this year for up to 24 participants to attend a leadership development workshop held during an ASTM International conference – “committee week” – where technical experts in their industries create and revise…, ASTM Staff Contact:, Katerina Koperna, tel +1.610.832.9728; kkoperna@astm.org , Media Inquiries:, Dan Bergels, tel +1.610.832.9602; dbergels@astm.org R elease #10276
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Suzanne Pecore, sensory consultant with P & D Consulting, LLC, in Pasadena, Calif., has received the David R. Peryam Award from ASTM International Committee E18 on Sensory Evaluation . The committee noted Pecore’s continuous and outstanding contributions to the development of sensory evaluation methods and their application to industry. Committee E18 has also awarded Pecore with the Award of…, Media Inquiries:, Dan Bergels, tel +1.610.832.9602; dbergels@astm.org Release #10079
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Finding and training people to evaluate the characteristics of toothpaste just got easier with a new ASTM International standard ( E2978 , Guide for Screening and Training of Assessors and a General Approach for the Sensory Evaluation of Toothpaste Appearance, Flavor and Texture). The standard describes how manufacturers can recruit and screen potential toothpaste assessors from the community,…, ASTM Committee E18 on Sensory Evaluation Next Meeting:, Oct. 27-30, 2015, October Committee Week, Tampa, Fla., Media Inquiries:, Nathan Osburn, tel +1.610.832.9603; nosburn@astm.org, Technical Contact:, Jason W. Newlon, Ph.D., The Procter & Gamble Co., Mason, Ohio, tel. +1.513.622.3222; newlon.jw@pg.com, ASTM Staff Contact:, Scott Orthey, tel +1.610.832.9730; sorthey@astm.org Release #9870
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Small group evaluations can be useful to any company that is attempting to evaluate products or potential products. A proposed new ASTM International standard, ASTM WK46357 , Guide for Best Practices for Small Group Product Evaluations, will provide sensory professionals with a guide to set up small group evaluations that will meet objectives in the most unbiased manner possible. “There is a real…, ASTM Committee E18 Next Meeting:, Sept. 15-16, 2014, in conjunction with the Society of Sensory Professionals, Tucson, Ariz., Technical Contact:, Lori Rothman, Kraft Foods, Glenview, Ill., Phone: 847-646-7318; lrothman@kraftfoods.com, ASTM Staff Contact:, Scott Orthey, Phone: 610-832-9730; sorthey@astm.org, ASTM PR Contact:, Barbara Schindler, Phone: 610-832-9603; bschindl@astm.org Release #9621
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Knowing that potential customers like a product, and possibly prefer it to other products, is clearly a crucial piece of knowledge for a sensory science and marketing research professional of any company to have. Establishing consumer’s hedonic response to products is most often measured by using a nine-point liking scale or a method that determines preference or choice. A proposed new standard,…, ASTM Committee E18 Next Meeting:, Sept. 15-16, 2014, in conjunction with the Society of Sensory Professionals 2014 conference, Tucson, Ariz., Technical Contact:, Lori Rothman, Kraft Foods, Glenview, Ill., Phone: 847-646-7318; lrothman@kraftfoods.com , ASTM Staff Contact:, Scott Orthey, Phone: 610-832-9730; sorthey@astm.org , ASTM PR Contact:, Barbara Schindler, Phone: 610-832-9603; bschindl@astm.org Release #9591