Standard for Consumer Research Scales Being Developed by ASTM International Sensory Evaluation Committee

ASTM International Committee E18 on Sensory Evaluation of Materials and Products is working on a proposed new standard that will provide sensory professionals with guidelines for developing, selecting and using scales in the context of sensory experiments and consumer research. WK19660, Guide for Developing and Using Appropriate Scales, is being developed by Subcommittee E18.04 on Fundamentals of Sensory.

Scales are used as a fundamental method by which descriptive properties and affective reactions to products are quantified. Producers of many consumer products, including food and beverages, perfumes, personal care items and restaurant supplies all make use of scales in determining quality assurance and product development issues.

"The ultimate goal in developing WK19660 is to provide some very practical guidelines on scale selection and development to all professionals interested in sensory and consumer research," says Andre Hueniken, manager of support, Compusense Inc., and chair of Task Group E18.04.08 on Scaling. "These professionals range from researchers, technicians and technologists who create and run the tests, to product developers and various levels of management who make practical business decisions based on the results and analysis."

Membership on Committee E18 covers a broad representation of sensory evaluation professionals and interested parties are welcome to join its standards developing activities.

For technical Information, contact Andre Hueniken, Compusense Inc., Guelph, Ontario, Canada (phone: 519-836-9993; ahueniken@compusense.com). Committee E18 meets Nov. 3-5 in conjunction with the Society of Sensory Professionals in Covington, Ky. For meeting or membership information, contact Scott Orthey (phone: 610-832-9730; sorthey@astm.org).

Release #8046

Committee
E18
August 18, 2008