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Small group evaluations can be useful to any company that is attempting to evaluate products or potential products. A proposed new ASTM International standard, ASTM WK46357 , Guide for Best Practices for Small Group Product Evaluations, will provide sensory professionals with a guide to set up small group evaluations that will meet objectives in the most unbiased manner possible. “There is a real…, ASTM Committee E18 Next Meeting:, Sept. 15-16, 2014, in conjunction with the Society of Sensory Professionals, Tucson, Ariz., Technical Contact:, Lori Rothman, Kraft Foods, Glenview, Ill., Phone: 847-646-7318; lrothman@kraftfoods.com, ASTM Staff Contact:, Scott Orthey, Phone: 610-832-9730; sorthey@astm.org, ASTM PR Contact:, Barbara Schindler, Phone: 610-832-9603; bschindl@astm.org Release #9621
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Knowing that potential customers like a product, and possibly prefer it to other products, is clearly a crucial piece of knowledge for a sensory science and marketing research professional of any company to have. Establishing consumer’s hedonic response to products is most often measured by using a nine-point liking scale or a method that determines preference or choice. A proposed new standard,…, ASTM Committee E18 Next Meeting:, Sept. 15-16, 2014, in conjunction with the Society of Sensory Professionals 2014 conference, Tucson, Ariz., Technical Contact:, Lori Rothman, Kraft Foods, Glenview, Ill., Phone: 847-646-7318; lrothman@kraftfoods.com , ASTM Staff Contact:, Scott Orthey, Phone: 610-832-9730; sorthey@astm.org , ASTM PR Contact:, Barbara Schindler, Phone: 610-832-9603; bschindl@astm.org Release #9591
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A proposed new ASTM standard will provide guidance to sensory evaluation researchers who are studying the temporal sensory properties of consumer products. ASTM WK41798 , Guide for Temporal Methods, is being developed by Subcommittee E18.03 on Sensory Theory and Statistics , part of ASTM International Committee E18 on Sensory Evaluation . Chris Findlay, Ph.D., chairman, Compusense, and an E18…, ASTM Committee E18 Next Meeting:, April 7-10, 2014, April Committee Week, Toronto, Ontario, Canada, Technical Contact:, Christopher J. Findlay, Ph.D., Compusense, Guelph, Ontario, Canada, Phone: +1 519-836-9993; cfindlay@compusense.com, ASTM Staff Contact:, Scott Orthey, Phone: 610-832-9730; sorthey@astm.org , ASTM PR Contact:, Barbara Schindler, Phone: 610-832-9603; bschindl@astm.org Release #9590
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All interested parties are invited to participate in the standards developing activities of Subcommittee E18.05 on Sensory Applications--General , part of ASTM International Committee E18 on Sensory Evaluation . E18.05 is responsible for the important sensory evaluation standard, ASTM E1958 , Guide for Sensory Claim Substantiation. First issued in 1998, and most recently revised in 2012, ASTM…, ASTM Committee E18 Next Meeting:, April 8-10, 2014, April Committee Week, Toronto, Ontario, Canada, Technical Contact:, Bethia Margoshes, Procter and Gamble Company, Cincinnati, Ohio, Phone: 513-626-2015; margoshes.ba@pg.com , ASTM Staff Contact:, Scott Orthey, Phone: 610-832-9730; sorthey@astm.org , ASTM PR Contact:, Barbara Schindler, Phone: 610-832-9603; bschindl@astm.org Release #9535
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Rotational viscometry is an easily used tool for determining the viscosity of fluids, including paints, petroleum products and polymer solutions. While standards often make use of rotational viscometry, a procedure for calibrating or validating the measurement is not always part of the standard, which could lead to results that differ from one laboratory to another. A proposed user viscosity…, ASTM Committee E37 Next Meeting:, March 14, 2014, ASTM International Headquarters, West Conshohocken, Pa., Technical Contact:, Roger Blaine, Corvallis, Ore., Phone: 302-559-6827; roger.l.blaine@gmail.com, ASTM Staff Contact:, Tom O'Toole, Phone: 610-832-9739; totoole@astm.org, ASTM PR Contact:, Barbara Schindler, Phone: 610-832-9603; bschindl@astm.org Release #9493
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How long will a certain brand of chewing gum retain its flavor? Will a piece of steak retain its initial tenderness as it is being chewed? Questions such as these relate to how a product is perceived over time, an area covered in a proposed new ASTM International standard, ASTM WK41798 , Guide for Temporal Methods. Temporal methods, such as those to be covered in ASTM WK41798, are used to measure…, ASTM Committee E18 Next Meeting:, Oct. 22-25, 2013, October Committee Week, Jacksonville, Fla., Technical Contact:, Christopher J. Findlay, Ph.D., Compusense Inc., Guelph, Ontario, Canada, Phone: 519-836-9993; cfindlay@compusense.com , ASTM Staff Contact:, Scott Orthey, Phone: 610-832-9730; sorthey@astm.org , ASTM PR Contact:, Barbara Schindler, Phone: 610-832-9603; bschindl@astm.org Release #9400
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A continuing interest among road authorities to improve highway safety has led to efforts to improve wet-night visibility of pavement markings, including a new ASTM International standard. ASTM E2832 , Test Method for Measuring the Coefficient of Retroreflected Luminance of Pavement Markings in a Standard Condition of Continuous Wetting (RL-2), was developed by Subcommittee E12.10 on…, ASTM Committee E12 Next Meeting:, Jan. 30-31, 2013, January committee week, Jacksonville, Fla., Technical Contact:, Paul Carlson, Texas Transportation Institute, College Station, Texas, Phone: 979-845-6004; paul-carlson@tamu.edu, ASTM Staff Contact:, Thomas O’Toole, Phone: 610-832-9739; totoole@astm.org, ASTM PR Contact:, Barbara Schindler, Phone: 610-832-9603; bschindl@astm.org R elease #9243
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A proposed new ASTM International guide will standardize sensory practices currently being used in the oral care products industry. The proposed standard, ASTM WK34772 , Guide for Sensory Evaluation of Oral Care Products, is being developed by Subcommittee E18.07 on Personal Care and Household Evaluation , which is part of ASTM International Committee E18 on Sensory Evaluation of Materials and…
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Rheologists are encouraged to join in the development of a proposed new practice that will help standardize calibration of rotational rheometers to obtain accurate normal force measurements. ASTM WK33687 , Practice for Normal Force Calibration for Rotational Rheometers, is being developed by Subcommittee E37.08 on Rheology , part of ASTM International Committee E37 on Thermal Measurements . The…, ASTM Committee E37 Next Meeting:, Aug. 10-11, in conjunction with the North American Thermal Analysis Society Annual Conference, Des Moines, Iowa, Technical Contact:, Kenneth Aniunioh, Shimadzu Scientific Instruments, Laurel, Md., Phone: 864-633-7690; kenebaano@yahoo.com, ASTM Staff Contact:, Thomas O’Toole, Phone: 610-832-9739; totoole@astm.org, ASTM PR Contact:, Barbara Schindler, Phone: 610-832-9603; bschindl@astm.org Release #8923
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Discovering how differences between two versions of a product will affect that product’s performance continues to be a challenge for sensory professionals. However, in the past 30 years, the testing method known as the Tetrad test has begun to emerge as a means of saving companies money by enabling more information to be extracted from smaller product tests. ASTM International Committee E18 on…, ASTM Committee E18 Next Meeting:, Nov. 1-4, 2011, October Committee Week, Tampa, Fla., Technical Contact:, John M. Ennis, The Institute for Perception, Richmond, Va., Phone: 804-675-2980; john.m.ennis@ifpress.com, ASTM Staff Contact:, Scott Orthey, Phone: 610-832-9730; sorthey@astm.org, ASTM PR Contact:, Barbara Schindler, Phone: 610-832-9603; bschindl@astm.org Release #8898